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IsaDora's marketing director said she hoped the new look would help the brand

Behind IsaDora’s winning rebrand

Swedish heritage colour cosmetics brand IsaDora overhauled its image and has since seen its ‘consumer perception of value’ jump up from 16% to 50%.

In June, the brand will donate 10% of sales from its new Lottie London x Outer Banks Endless Summer Collection – created in collaboration with the Netflix show – to Toiletries Amnesty

Lottie London campaigns to fight ‘hygiene poverty’

In a bid to build more awareness that a growing number of people don’t have access to personal care products, cosmetics brand Lottie London has partnered with Toiletries Amnesty – an organisation working to end hygiene poverty and divert beauty industry...

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Accenture highlighted that companies must ensure this information is "credible and surfaced in the right ways" (Image: Getty) AI technologies “really make a difference” for beauty shoppers, says new research They new tech can imitate the vast diversity of human skin, including conditions such as eczema and acne, as well as the ability to tan and heal from injury (Crédit L'Oréal -Joaquim Gomes) L’Oréal to launch bio-printed skin & more innovations at Viva Technology Paris Monteloeder has spent two decades working closely with lemon verbena to uncover its myriad benefits and find the the best methods for extraction Pioneering project hopes to unlock new uses for lemon verbena Clara uses a mix of the brand's proprietary data, its pre-defined customer care questions and answers, its Clarins beauty coaches’ product training content, as well as content from its website Clarins trials AI customer care bot According to the charity's expert health advisor Helen Lynn, we are “sleepwalking into the next health emergency" 9 out of 10 parents worry about toxic chemicals in baby products The beauty aesthetics space is becoming much more holistic in its approach (Image: Getty) How boundaries are blurring between tweakments and cosmetics

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